Ribbon, the AI interviewing platform for the first conversation in the hiring process, has partnered with Pivotal Growth to create a personalised interview experience designed to identify the best mortgage and protection advisor talent in the UK.

Pivotal is a fast-growing UK mortgage and protection advice group, with specialist teams scaling through targeted acquisitions and hiring high-performing and high-potential advisors. As hiring accelerates, the group needed a solution to screen for credible talent with a strong performance track record and to identify applicants with potential.  

Ribbon’s personalised AI solution enables many candidates to complete live, video interviews on their own schedule simultaneously. Each interview follows a structured rubric, with intelligent follow-up questions based on responses. Hiring teams receive written summaries, transcripts, and scoring, allowing them to review interviews quickly, compare candidates on the same criteria, and reduce scheduling delays.

At Pivotal, Ribbon is being used as an early-stage interview selection tool. This provides consistent screening across teams, faster turnaround between application and next steps, and a clear audit trail of interview questions and responses. Ribbon personalised AI interviewer is designed to remove that repetitive screening load while keeping interviews conversational and interactive. In other sectors, companies such as Opencare have reported saving over 100 recruiter hours after replacing manual screening calls with Ribbon interviews.

Arsham Ghahramani, CEO of Ribbon, said:

“The first interview is where good hiring decisions are set up. As Pivotal continues to scale, our role is to make that first step structured, reliable, and easy to run at volume - so hiring teams can focus their time on the candidates most likely to succeed.”

Mayank Prakash, Group CEO of Pivotal Growth, added:

“As a fast growing organisation, we receive too many applications from people interested in joining our specialist mortgage and protection teams. Ribbon helps us screen for the best talent, while allowing teams to move quickly and make confident decisions. Our innovative partnership with Ribbon is creating a new market standard for talent hiring in UK.”

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About Ribbon

Ribbon is an AI interviewing platform that helps recruitment teams hire better and faster, as featured in Bloomberg. Ribbon’s AI autonomously interviews your candidates and then scores and ranks them so that you never miss the best candidates. 400+ companies are using Ribbon to interview job candidates, including Indeed.com.

About Pivotal Group
Pivotal is the UK’s leading mortgage and protection advice provider. Backed by LSL and Pollen Street Capital, Pivotal has rapidly expanded, acquiring industry-leading teams with a combined annual turnover exceeding £100 million. The firm uniquely has specialist advisor teams covering mainstream residential markets along with second charge, commercial, bridging, buy-to-let, landlord, protection and home insurance markets.  

Pivotal is bringing together successful businesses seeking to accelerate growth, offering access to a broader product range and the Pulse platform to deliver better customer outcomes. The firm uniquely empowers its entrepreneurial partners to lead award-winning specialist advice teams to better address client needs.

For more information, visit pivotal.co.uk.